Instagram is the perfect social media platform for businesses that sell physical products. In fact, Instagram is now the second-largest social media site for businesses, surpassed only by Facebook.

With this massive amount of reach, comes a massive amount of opportunity. The key is to leverage Instagram as a business to grow your brand and sell more products. It’s not easy to get the hang of, but once you get the hang of it, you’ll never go back to using other social media platforms.

Here are 7 crucial Instagram features on smmworld you must use to grow your business and sell more products.

Post Consistently

This one seems like a no-brainer, right? But the truth is, brands have such a hard time sticking to their posting frequency. Why is this? It’s hard to stick to a schedule when your business has many responsibilities.

The key is to keep in mind that consistency and persistence are key. Posting consistently will help you build your brand awareness and target your ideal customer base. You want your audience to come back for more and see new content, so post at least once or twice a day.

Use Hashtags

Hashtags are one of the most overlooked features on Instagram. But they’re essential in helping businesses with Instagram grow and sell more products. Hashtags are a quick and easy way to find other people who are posting about your product or service.

You can also use hashtags to find relevant users who might be interested in your business. If you’re selling clothes, for example, you could search for the #fashion or #stylish hashtags and see if anyone is posting about clothes that could fit your brand. If you see someone posting about what you sell, make sure to comment on their photo and tell them why their outfit is perfect for your store.

Hashtags are easy to use as well! It only takes a few seconds to add a hashtag to a post, so don’t overlook this feature when it comes time to market your business or brand.

Use Advanced Filters

One of the best features for Instagram is the advanced filters that are available. From black-and-white to night vision, there’s a creative filter for anything you want to post.

Use Location Filters

As of April 2018, Instagram now offers a location filter system. This is a new way to increase the authenticity and visibility of your business on Instagram. Location filters are pretty straightforward. All you have to do is go to the settings and add your location, then select the filter that matches your city or area. For example, if you’re in New York City, you can select from “NYC” or “Brooklyn.” The filter will change depending on the city you choose. The goal for these location filters is to get people interested in your business and encourage them to visit your storefront or website. This will help you grow your following on Instagram and also drive traffic to your site.

Use Video Filters

One of the simplest Instagram features you can use to make your feed more visually appealing is filters. You can use a filter that gives your pictures a vintage look or one that makes them black and white, depending on the mood you’re going for. Filters also help to create a cohesive Instagram feed for businesses with multiple people posting. By using the same filter, it helps followers see that all posts are coming from one business.

You can also use a filter on video posts. This is perfect for businesses who want to promote their products in an interesting way by making videos of themselves using the product and then using filters on it.

Another great feature of adding video filters is that it allows your followers to see what you’re doing in real time without interrupting the natural flow of events like scrolling through pictures or watching TV shows and ads. It’s much more interactive and engaging than static images, which means they’re more likely to watch your videos rather than scroll past them.

Use Commenting

You can use commenting on Instagram to reply to people who have posted photos that are relevant to your business or like a photo of your product. You might also use it to start up a conversation with someone.

Use Reposts

Repost is one of the most underutilized features on Instagram. It allows you to post other people’s content without having to take a screenshot or write out their url. With repost, all you have to do is swipe up and hit “repost”!

It’s a great way to share other people’s content with your followers so they can find new brands they love, too. Plus, it gets them thinking about your store.